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Prologue  ︎︎︎

Germans had the idea, Wisconsin had the land and opportunity to make it happen. Leinenkugel’s is a testament to the Wisconsin roots and German brewing heritage.
Goal: Build a following for this regional brew by associating with their roots in traditional beermaking–the German way. 

Chapter One: OOH  ︎︎︎

Chapter Two: Wisconsin Scoreboard  ︎︎︎

Chapter Three: Wisconsin Word of the Day  ︎︎︎
Using the power of Alexa, Leinenkugel introduces the Wisconsin Word of the Day.

Chapter Four: Beer 101: International Brew University  ︎︎︎
We can’t make college free here in the U.S. like it is in Germany, but we can give you the next best thing-a free beer making course.

Work by ︎︎︎
Art Direction, Adam DuBrueler
Copywriting, Isabel Kerr