Work by ︎︎︎
Art Direction, Adam DuBrueler
Copywriting, Isabel Kerr
German Mastery, Wisconsin Hospitality.
Some of us came to escape something. Religious persecution, famine, oppression. Others of us came to find something. Family, shelter, safety, a voice.
We saw opportunity, and had our eyes set on you from the get-go. Your pure water, plentiful grain, and acres of thirsty lumberjacks.
Wisconsin, we have arrived, and we brought beer.
Chapter One: OOH ︎︎︎
Chapter Three: Wisconsin Word of the Day ︎︎︎
Chapter Two: Wisconsin Scoreboard ︎︎︎
German is almost as hard a language to learn as speaking in a Wisconsin accent. Using the power of Alexa, Leinenkugel introduces the Wisconsin Word of the Day.
Chapter Four: Beer 101: International Brew University ︎︎︎
We can’t make college free here in the U.S. like it is in Germany, but we can give you the next best thing-a free beer making course.