Letterboxd
Letterboxd is a social network where film lovers can log, review, discuss, and discover movies and follow people who do the same. You don’t watch movies here. You share all of the joys that come with watching them.
Goal: Create an awareness campaign for the social media platform by driving interest and enthusiasm using recognizable reproductions of pop culture media.
0:15s Pre-Roll Spots
Frame-by-frame color animation made from film footage.
“In the Bathroom” (The Shining, 1980, directed by Stanley Kubrick)
“On the Phone” (Parasite, 2019, directed by Bong Joon Ho)
“Writing Bad Reviews” (Mean Girls, 2004, directed by Mark Waters)
Out-of-Home
Rear Window, 1954
Moonstruck, 1987
In-Theater
Safari/Chrome Extension
When the extension detects the title of a film being discussed, it automatically lights up, prompting the user to add the movie to their watchlist.
Tinder
Tinder has previously partnered with applications like Spotify and Instagram to introduce more content for potential matches. Now, with a Letterboxd integration, your Tinder profile will display top movies of your choice.
