Letterboxd



Prologue  ︎︎︎
Letterboxd is a social network where film lovers can log, review, discuss, and discover movies and follow people who do the same. You don’t watch movies here. You share all of the joys that come with watching them.

Goal: Create an awareness campaign for the social media platform by driving interest and enthusiasm using recognizable reproductions of pop culture media.



Chapter One: 0:15s Pre-Roll Spots ︎︎︎
Frame-by-frame color animation made from film footage.


“In the Bathroom” (The Shining, 1980, directed by Stanley Kubrick) ︎︎︎



“On the Phone” (Parasite, 2019, directed by Bong Joon Ho) ︎︎︎



“Writing Bad Reviews” (Mean Girls, 2004, directed by Mark Waters) ︎︎︎





Chapter Two: Print  ︎︎︎



The Good, The Bad, and The Ugly, 1966 ︎︎︎



Hereditary, 2018 ︎︎︎


Mad Max: Fury Road, 2015 ︎︎︎


My Neighbor Totoro, 1988 ︎︎︎



Rear Window, 1954 ︎︎︎


Say Anything..., 1989 ︎︎︎
Moonstruck, 1987 ︎︎︎



Chapter Three: In-Theater ︎︎︎





Chapter Four: Location Innovation & Local Scoreboard ︎︎︎
The added feature allows users to tag the location where they watched a film; theaters can showcase reviews and ratings from local users.︎︎︎ 



New In-Theater Local Scoreboard. ︎︎︎




Chapter Five: Safari/Chrome Browser Extension ︎︎︎
When the extension detects the title of a film being discussed, it automatically lights up, prompting the user to add the movie to their watchlist. ︎︎︎

 






Chapter Six: Tinder Integration ︎︎︎
Tinder has previously partnered with applications like Spotify and Instagram to introduce more content for potential matches. Now, with a Letterboxd integration, your Tinder profile will display top movies of your choice. ︎︎︎





Epilogue: OOH Print Placement ︎︎︎








Work by ︎︎︎
Art Direction, Adam DuBrueler
Copywriting, Evan Shisler