New York Life

The Time is Now

Our brains are wired to put off what’s most important in favor of what’s most convenient, and while the future may feel far away, it’ll be here before you know it. Putting your love into action now, at this very moment, is the most important thing you can do. The Time is Now to act on your love.

Director: Ross Haines
Producer: Victoria McMachan
Business Affairs: Meredith Thornhill
Creative Director: Edward Miller
Creative Director: Katy Moseley
Art Director: Adam DuBrueler
Copywriter: Tony Krol
Account Director: Katie Hildebrandt
Agency: Anomaly
Production Company: UNR
DP: Benjamin Kitchens
Agency: Innovative Artists
Steadicam: Sasha Proctor
Photographer: Pete Thompson
Line Producer: Jeff Pangman
EP: Jon Legere US
EP: Annya Williams CA
Producer: Teddy Popick
Editor: Rachel Warren
Animation: Daniel Zvereff
Color & VFX: Jax Harney
Mix: One Thousand Birds

A selection of personal behind-the-scenes photos.