The Race of Gentlemen
The Race of Gentlemen is a classic event for people that are just as tough and raw as the cars and bikes they race. The vintage race creates a time warp allowing participants to feel like they’ve stepped back into a simpler time. This nostalgic experience keeps the tradition alive by growing the community of vintage bike and car lovers. Every year this community looks forward to going back.
Goal: Drive traffic to the event by getting a younger audience interested in the dying art of handbuilt cars and vintage techniques.
Chapter One: OOH ︎︎︎
Hand Lettering Timelapse ︎︎︎
Chapter Two: Carhartt Workwear Collaboration ︎︎︎
Carhartt and The Race of Gentlemen team up to release a new Autumn 2020 workwear collection.
Chapter Three: Souvenirs ︎︎︎
Oiler’s Liquid Fragrance
Chapter Four: Drive-In Film Club ︎︎︎
Work by ︎︎︎
Art Direction, Adam DuBrueler
Copywriting, Chelsie Kelly