The Race of Gentleman
The Race of Gentlemen is a classic event for people that are just as tough and raw as the cars and bikes they race. The vintage race creates a time warp allowing participants to feel like they’ve stepped back into a simpler time. This nostalgic experience keeps the tradition alive by growing the community of vintage bike and car lovers. Every year this community looks forward to going back.
Goal: Drive traffic to the event by getting a younger audience interested in the dying art of handbuilt cars and vintage techniques.
OOH
Carhartt Workwear Collaboration
Carhartt and The Race of Gentlemen team up to release a new Autumn 2020 workwear collection.
Oiler’s Liquid Fragrance
Work by
Art Direction, Adam DuBrueler
Copywriting, Chelsie Kelly