The Race of Gentlemen ︎


Work by ︎︎︎
Art Direction, Adam DuBrueler
Copywriting, Chelsie Kelly




Prologue  ︎︎︎

The Race of Gentlemen is a classic event for people that are just as tough and raw as the cars and bikes that they race are. The vintage race creates a time warp allowing participants to feel like they’ve stepped back into a simpler time. An extremely nostalgic experience that keeps the tradition alive by growing the community of vintage bike and car lovers. Every year this community looks forward to going back.




Chapter One: OOH  ︎︎︎



Hand Lettering Timelapse ︎︎︎




Chapter Two: Carhartt Workwear Collaboration  ︎︎︎

Carhartt and The Race of Gentlemen team up to release a new Autumn 2020 workwear collection. Inspired by the sights and wardrobe of the race, this collection is meant to be worn in, worked in, and styled specifically for the garage. Part vintage, part new, always timeless.





Chapter Three: Souvenirs  ︎︎︎

Oiler’s Liquid Fragrance





Temporary Tattoos  






Chapter Four: Drive-In Film Club  ︎︎︎





Epilogue: Mockups  ︎︎︎











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