Denny’s
It’s Diner Time
We launched "It's Diner Time" on Daylight Savings with a massive billboard in NYC that poured free coffee to groggy New Yorkers who lost an hour of sleep. Equipped with Wi-Fi, cushioned diner stools, and six taps pouring fresh hot coffee- Denny's was able to turn commute time, into Diner Time.
(Also ran Denny’s social media for a year and a half.)
![](https://freight.cargo.site/t/original/i/b642376635d9d63f8dfd0a2c28dfaae78d3b5064fa853a4f2f983c9c4aa5cbce/Denny-s_IDT_2.jpg)
![](https://freight.cargo.site/t/original/i/1bcb7a735ac91f95428069743b25630410e1e722a26306da39369287a23712f4/Denny-s_IDT_1.jpg)
![](https://freight.cargo.site/t/original/i/92fba9f1b6815ede6a9a3c8c60df0ded3351380df9de383e79e7610fd549597c/Denny-s_IDT_3.jpg)
![](https://freight.cargo.site/t/original/i/7554f7b7ac94f635855b797be6695ab75e6fe5a60facd70b5508ea4cc29d4378/Denny-s_IDT_6.jpg)
![](https://freight.cargo.site/t/original/i/ae899abfdd33e7440b19e89119ca8a373ca815c8a40bb24b26356399468b0f79/Denny-s_IDT_5.jpg)
Art Director: Adam DuBrueler
Copywriter: Tony Krol
Copywriter: Tony Krol