The Race of Gentlemen

The Race of Gentlemen is a classic event for people that are just as tough and raw as the cars and bikes they race. The vintage race creates a time warp allowing participants to feel like they’ve stepped back into a simpler time. This nostalgic experience keeps the tradition alive by growing the community of vintage bike and car lovers. Every year this community looks forward to going back. (Made pre-pandemic.)

Goal: Drive traffic to the event by getting a younger audience interested in the dying art of handbuilt cars and vintage techniques.

Art Direction by Adam DuBrueler
Copywriting by Chelsie Kelly

Carhartt Lookbook